BAMMA HOMES
PREMIUM STR · MOROCCO
STR REPORT 2025
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City Deep-Dives
Select a city to explore STR metrics, seasonality, and Bamma benchmarks.
🏠
3,540
ACTIVE LISTINGS
💰
70 EUR
760 MAD/night
AVG DAILY RATE
📊
49%
OCCUPANCY
📈
12K EUR
126,000 MAD/yr
AVG ANNUAL REV.
🌍
86%
INTL GUESTS
Monthly Revenue (MAD)
STR vs Long-Term Rental
Avg 2BR Long-Term Rent
4,500-6,500 MAD/moLTR
Avg STR Monthly (market)
7,900 MAD/moSTR
Bamma Target Monthly
~14,000-18,000 MADBAMMA
STR Yield Premium
+30-45%STR
LTR Yield
~8% grossLTR
STR Yield (Bamma)
~12-15% grossBAMMA
OPPORTUNITY
✓Gateway city: ferry to Spain + Africa's first high-speed rail
✓86% intl guests = premium pricing power
✓Top 37% MENA for revenue and ADR
✓Kasbah and sea-view: minimal competition above 1,100 MAD/night
✓Lenient city-level regulation vs Europe
WATCH OUT
!49% occupancy: 15 pts below Marrakech without optimisation
!3x revenue swing Aug peak vs Nov trough
!Law 80-14: Ministry of Tourism registration required
!Guest police registration within 24h of arrival
5-City Comparison
All values EUR/MAD. Bamma targets assume professional management. 1 EUR = 10.8 MAD.
Why the Gap Exists
Most hosts leave 40-60% of revenue on the table. Here is how Bamma closes it.
⚡
Dynamic Pricing
Our system uses real-time market intelligence to update pricing daily. Low far-out prices fill occupancy. Higher rates close-in capture demand.
🏨
Hotel Experience
European-style interiors, smart lock access, digital check-in, 24/7 support. Higher perceived value means premium ADR and repeat bookings.
📡
Multi-Channel
Airbnb + Booking.com + direct from one central PMS. Most owners use one platform and miss 30-40% of potential bookings.
🛎
Guest Experience
Bamma Boarding Pass, passport collection, 24/7 guest comms. Faster response = higher ranking = more bookings.
The Real Cost of Self-Managing
Most owners underestimate what managing their own STR actually costs.
⏱Guest communication
8-12 hrs/mo
~1,200 MAD/mo equivalent
High
💸Static pricing mistakes
Year-round
3,000-8,000 MAD/mo lost
Critical
🧹Cleaning & quality control
Per turnover
500-900 MAD/turnover
Medium
📋Compliance & registration
Ongoing
2,000-8,000 MAD setup
Legal
📉Single platform dependency
Always
Miss 30-40% of bookings
High
Conservative annual cost of self-managing:
15,000–40,000 MAD in lost revenue + time
Bamma revenue share is typically less than the revenue gap between self-managed and professionally managed properties.
* Based on average market data and operator experience.
Morocco Tourism: The Macro Tailwind
Understanding where the market is heading is as important as where it is today.
✈️
19M+
Tourists in 2025
Record year
🎯
26M
Target by 2030
+37% from today
💶
8.4B EUR
Tourism receipts 2025
Record pace
🏗
100+
New hotels planned
Capacity expanding
Tourist Arrivals in Morocco (millions)
Government target: 26M tourists by 2030
What is Driving the Growth
Africa Cup of Nations 2025
Morocco co-hosted AFCON, driving massive demand across all major cities.
2030 World Cup Co-Host
Morocco will co-host FIFA 2030 with Spain and Portugal. Infrastructure investment accelerating.
New European Routes
Ryanair, EasyJet and others adding routes to Tanger, Agadir and Marrakech from 40+ European cities.
Digital Nomad Wave
Morocco's affordability and connectivity attracting long-stay guests who book 2-4 week stays.
Owner FAQ
The questions every property owner asks before getting started. Answered honestly.
2025 Bamma Homes · bamma.co · Tanger, Morocco · Sources: Airbtics, AirROI, Sands of Wealth 2025